How do you Find your Audience on Social Media?

Every small business owner knows that their business needs a presence on social media (what’s that?  You don’t think your business needs a social media presence… let’s chat offline 434-566-0157 or tdavenport@davenportecom.com).  Knowing you need a presence is great but; the most important question is where on social media should you be present?  You can’t be everywhere and when you are first starting out you can’t afford to have someone handle it for you.  Where should you put your focus?  That really depends on who your audience is.   Take a look at the demographics below and, if you have questions or are ready to have someone else handle your social media for you; give us a call or email (434-566-0157 or tdavenport@davenportecom.com) to schedule your free personal Social Media audit and consultation or take a look at our Social Media Management Service page.

This list of information from a 2016 Pew Research study and research from Tracx will help you identify where your audience hangs out on social media and will point you in the right direction.

Facebook:

  • 9 Billion Unique Monthly User
  • 79% of Online Adults use Facebook
  • 68% of All U.S. Adults use Facebook
  • Some young adults still use Facebook
  • 68% of Online Adults aged 65 and older now use Facebook
  • More women than men us Facebook
    • 83% of Female Internet users
    • 75% of Male Internet users
  • The best place to reach Millennials and GenX
    • Gen X’ers spend about 7 hours a week on Facebook
  • 75% of Facebook users spend 20 minutes or more on Facebook every day
  • Location
    • 81% of adults in Urban areas
    • 71% of adults in suburban areas
    • 81% of adults in rural areas
  • Education
    • 77% of High School Graduates or Less
    • 82% of those with some College education
    • 79% of College graduates or beyond
  • Income
    • 84% of adults making less than $30K
    • 80% of adults making $30K – $49,999
    • 75% of adults making $50K – $74,999
    • 77% of adults making $75K or more

Instagram:

  • 600 Million unique monthly users
  • 32% of internet users use Instagram
  • 28% of U.S. Adults use Instagram
  • Especially high use among younger adults
    • 90% of Instagram users are under 35
    • 59% of online adults 18-29 use Instagram
  • More women than men use Instagram
    • 38% of Female Internet users
    • 26% of Male Internet users
  • Location
    • 39% of adults in Urban areas
    • 28% of adults in Suburban areas
    • 31% of adults in Rural areas
  • Education
    • 27% of High School Graduates or Less
    • 37% with some College education
    • 33% of College graduates or beyond
  • Income
    • 38% of adults making less than $30K
    • 32% of adults making $30K – $49,999
    • 32% of adults making $50K – $74,999
    • 37% of adults making $75K or more

Twitter:

  • 317 Million unique monthly users
  • 24% of Internet users are on Twitter
  • 21% of U.S. Adults us Twitter
  • Younger Americans are more likely than older American to us Twitter
    • 36% of online adults 18-29 use Twitter
    • 10% of online adults 65 and older use Twitter
  • Men and Women use Twitter roughly equally
    • 25% of female internet users
    • 24% of male internet users
  • Location
    • 26% of adults in Urban areas
    • 24% of adults in Suburban areas
    • 24% of adults in Rural areas
  • Education
    • 20% of High School Graduates or Less
    • 25% with some College education
    • 29% of College graduates or beyond
  • Income
    • 23% of adults making less than $30K
    • 18% of adults making $30K – $49,999
    • 28% of adults making $50K – $74,999
    • 30% of adults making $75K or more

LinkedIn:

  • 106 Million unique monthly users
  • LinkedIn users are slightly less likely to use other social networks
  • 29% of Internet users are on LinkedIn
  • 25% of U.S. Adults us LinkedIn
  • Popular among college grads and high-income earners
    • 34% of online adults 18-29 use LinkedIn
    • 33% of online adults 18-29 use LinkedIn
    • 24% of online adults 18-29 use LinkedIn
    • 20% of online adults 65 and older use LinkedIn
  • Slightly more Men than Women use LinkedIn
    • 27% of female internet users
    • 31% of male internet users
  • Location
    • 34% of adults in Urban areas
    • 30% of adults in Suburban areas
    • 18% of adults in Rural areas
  • Education
    • 12% of High School Graduates or Less
    • 27% with some College education
    • 50% of College graduates or beyond
  • Income
    • 21% of adults making less than $30K
    • 13% of adults making $30K – $49,999
    • 32% of adults making $50K – $74,999
    • 45% of adults making $75K or more

Pinterest:

  • 317 Million unique monthly users
  • People referred by Pinterest are 10% of more likely to purchase
  • 32% of Internet users are on LinkedIn
  • 26% of U.S. Adults us LinkedIn
  • Popular among adults under 65
    • 36% of online adults 18-29 use LinkedIn
    • 34% of online adults 18-29 use LinkedIn
    • 28% of online adults 18-29 use LinkedIn
    • 16% of online adults 65 and older use LinkedIn
  • Strongly preferred by women over men
    • 45% of female internet users
    • 17% of male internet users
  • Location
    • 30% of adults in Urban areas
    • 34% of adults in Suburban areas
    • 25% of adults in Rural areas
  • Education
    • 24% of High School Graduates or Less
    • 34% with some College education
    • 34% of College graduates or beyond
  • Income
    • 30% of adults making less than $30K
    • 32% of adults making $30K – $49,999
    • 31% of adults making $50K – $74,999
    • 35% of adults making $75K or more

Sources:

http://www.pewinternet.org/2016/11/11/social-media-update-2016/

https://www.tracx.com/resources/blog/social-media-demographics-2017-marketers/

https://sproutsocial.com/insights/new-social-media-demographics/#twitter

What’s Your Business Story?

Part of our Small Business Marketing moment series on YouTube: What’s Your Business Story?

Marketing today is about more than simply selling.  Consumers don’t want to be sold to.  Most people, however, love to be told a great story.  You need to tell a compelling story to get your customers attention.  What is a business story and how do you tell one?  Watch this video to find out more.

What’s Your Business Story?

Part of our Small Business Marketing moment series on YouTube: What’s Your Business Story?

It’s not enough to sell anymore.  People do not want to be sold to.  Modern marketing is all about telling a compelling business story.  What’s a business story?  How do you tell one?  Well, let us show you in this video.

What’s in A (Domain) Name?

Part of our Small Business Marketing moment series on YouTube: What’s in A (Domain) Name?

The domain name is one of the big three needs for new small businesses.  What makes a branded domain name so important?  Watch this video for a glimpse and the true value of a great domain name.

Facebook Changes Will Affect How You Share Links. Are You Ready?

Big changes coming to how you share articles and link on Facebook

Facebook announced late last month that they are making changes to the way Post previews are handled.  In an effort to combat “fake news” on the platform Facebook is eliminating the ability to modify the preview of any shared link whether it be on personal or business pages.  While this will, in fact, curb posters ability to alter article titles and images in order to deceive it will also affect how businesses post articles.

What does it mean?

You will no longer be able to customize how an article looks on Facebook when you post.  This will affect posts directly to Facebook and posts generated via third-party applications like HootSuite or Gain.  Facebook claims they are working with third parties and users to understand why editing titles and images are important.  They also promise an alternative solution, though they have given no timeline for that.  In the meantime what can you do?

What can you do?

One way around this is to post photo posts and include the link to your article in the body of the post.  This work around may or may not be 100% effective but there is another way.  That other way is Open Graph Metatags.  Open Graph Metatags tell Facebook more about your content and let you specify how your articles should appear.  og:title which specifies how the title should appear in a post and og:image which allows you to specify the exact URL to the image you want to appear when an article is shared.  Using these metatags will give you control over how your links appear but not how links you share from other sites do.  You can learn more at this page from Facebook.

For more information please give us at Davenport eCommerce a call or email to find out how we can help!

 

In a Land Where Content is King are you the Jester?

If you have done any research into marketing online you already know the phrase, content is king.  It is great advice and advice I give myself but there comes a time when you have to answer the question, are you driving the content or is it driving you?  It goes without saying that content rich sites are the best way to great SEO results but how much is too much?

 

It is important to have a lot of content but it is even more important to make sure that the content you are publishing is relevant and useful to your customers.  Simply putting up content just to have more content doesn’t really help.  You need to take a good hard look at your already existing content and see what content is evergreen.  If you are not familiar with the term evergreen content Continue reading

There’s No Silver Bullet for SEO Success

By Thomas Davenport

 

There are a lot of firms out there right now selling pie in the sky dreams to small business owners.  Search Engine Optimization or SEO is the art and science of making your website shine to search engines.  Given the importance of good search engine ranking many businesses are willing to pay top dollar to firms promising thousands of linkbacks or guaranteeing number placement on google’s first page of search results.  Buyer beware though as many of these firms at best are a sham and at worst could permanently damage your sites ability to rank with search engines.  How can you tell the wheat from the chaff?Continue reading

Davenport eCommerce inks deal with Ingram Content Group

In a move that puts over 11 million titles and 500,000+ e-books at our disposal, Davenport eCommerce signed a deal with Ingram Content Group to be an Ingram re seller.  Ingram is the largest book distributor in the United States, they have distribution centers located across the country.    This allows us to not only provide more books to our product mix on our The Essence of Soul and William and Mary Boutique sites but to also begin planning for a book store as well.  We are currently investigating and doing market research to to just that.  Ingram brings not only books but a wealth of other products such as music,calendars,gifts and game items.  We are currently working with Ingram on a data feed to bring all their products to market.

That’s the kind of thing we do here at Davenport eCommerce, working with the best wholesalers and distributors to bring a world of products to your front door!

 

Do you have a product or service you want to put in front of a global audience?  Let us know!!  Contact Us today or use the form below!

 

Yvonne Jewelers Now on 11 Main

When Alibaba ( the worlds leading wholesaler to retailer commerce site) announced they were opening a marketplace, 11 Main,  we knew we had to get involved.  Davenport eCommerce is proud to be one of the first retailers invited into the 11 Main marketplace.  We have placed our brand Yvonne Jewelers, a fine Sterling Silver and Gold jewelery shop, into 11 Main.  Soon you will see Yvonne Jewelers product on 11 Main.  This is what we do here at Davenport eCommerce.  Getting great brands and products in front of as many customers as possible.

 

Do you have a product or service you want to put in front of a global audience?  Let us know!!  Contact Us today or use the form below!

 

Davenport eCommerce Launches new branded store! Yvonne Jewelers

Davenport eCommerce launched Yvonne Jewelers last week.

Though Yvonne Jewelers is new on the scene, we are experts in finding fine jewelry and accessories.  We believe everyone deserves only the best of the best!  To that end, we have searched high and low to find the most exquisite gold and sterling silver jewelry.  We exclusively sell Gold and Sterling Silver jewelry, nothing else.  We hand select our jewelry from all over the world to bring you the finest pieces, the highest quality and the best value.  We test the pieces ourselves in order to avoid impostors in our store.  When you buy from Yvonne Jewelers you can expect the finest!  We guarantee you will be dazzled by your purchase.  We not only want to sell fine jewelry to you, we want to provide you the information you need to make an informed jewelry purchase.  Please take a look at our Buyers Guide for information on general jewelry care and more.  We are not in this for a sale, we are in this business to create a relationship with you.  Let us guide you on your jewelry adventure!

Thats what we do here at Davenport eCommerce, developing great brands and brand identity!  Do you have a product or service you want to put in front of a global audience?  Let us know!!  Contact Us today or use the form below!

 

Get more information on what we can do for you and your brand!